Ladies Day - March 18th 
Thursday at The Festival is now established as Ladies Day.
Get your friends together for a fabulous day out. Ladies Day at The Festival is just around the corner and this year it promises to be better than ever. Understated yet elegant fashion, the best Jump racing anywhere in the world and an atmosphere like no other all add up to a great day out with friends and family.
Fashion Awards
The ever-popular Fashion Awards will take place throughout the morning during the build-up the the first race at 1.30pm. Three lucky female racegoers who impress the judges with their stylish attire, will enjoy a package of luxury prizes. These include:
- 12 months use of a brand new Alfa Romeo Mito, provided by Gloucestershire's largest motor dealership, Blade Group
- A deluxe overnight stay at The Greenway Hotel in the Cotswolds (part of the von Essen Hotels Collection), including a personal style taster session with Stuart Weir
- 24 hour use of an amazing Aston Martin DB9, courtesy of Dream Car Hire
- A fabulous coat from the Tweed Collection at lifestyle fashion specialists, Cousins of Cheltenham
- A Magnum of Rose Champagne, courtesy of Lanson International
Prizes will be presented to:
- The Best Dressed Lady
- The Lady with the Best Hat
- The Lady with the Best Accessories
Fashion scouts will be roaming the racecourse as soon as the gates open at 10.30am, spotting well dressed ladies and pointing them in the direction of the Fashion Awards entry point. Winners will be selected by a special panel of style judges and the presentations will be made to the three winners in the Winners' Enclosure just before the first race.
Our chosen charity for Ladies Day 2010 is Cancer Research UK.
Cancer Research UK is the world's leading charity dedicated to beating cancer through research.
Their groundbreaking work into the prevention, diagnosis and treatment of cancer has saved millions of lives. Survival rates have doubled in the last thirty years and CRUK has been at the heart of that progress. One in three people will get cancer at some point and CRUK's vital work, funded entirely by the public through donations, driven by events such as Ladies Day, will help ensure that millions more people will survive.
How to enter the Fashion Awards
Entries for the Fashion Awards must be made in person on Ladies Day, Thursday March 18. Simply head to the Fashion Area near the Octagon, situated between the Parade Ring and the Main Grandstand and look for the Pink Parasol! Contact victoria@montpelliergroup.com for more information. Entrants must be aged 18 or over.
Outstanding Contribution Award
Each year, as part of Ladies Day, we recognise the impact that ladies have had and continue to have on the sport of Jump racing. The focal point for this is the presentation of the award for 'The Outstanding Contribution Made by a Lady to Jump Racing' . In previous years this has been won by Heather Atkinson, from Cheltenham's Jockeys Hospital, by Chicky Oaksey from the Injured Jockeys Fund, by Ann Saunders from the Jockeys Association and, in 2009, by Nina Carberry, top female jump jockey. A short list of six is drawn up from nominations made by members of the public and a panel of female racing experts selects a winner.
Ladies Day Ambassador
Georgie Browne, partner of Champion Trainer Paul Nicholls, is the Official Ambassador for Ladies Day 2010. Georgie was formerly a trainer herself and now is work rider for dual Champion Chaser Master Minded. Georgie will be involved in a number of promotional and media events in the run-up to the day, working closely with the racecourse to encourage more women to attend Ladies Day. She will also be helping the fundraising drive for Cancer Research UK, the Ladies Day Charity this year.
Georgie said: "I am thrilled to take on this role. As someone who lives for Jump racing, I want to encourage more women to attend The Festival and se for themselves how thrilling a day at the races can be. The atmosphere at The Festival is truly unique and I look forward to being closely involved with Ladies Day this season."
Ladies' Charity Flat Race
Another exciting addition to this year's Ladies Day is a Ladies-only charity flat race. The race will be run after the six sceduled races have been completed and will raise money for Cancer Research UK. Georgie Browne, our Ladies Day Ambassador, will be one of the 12 riders taking part. To make a donation to Cancer Research UK, please visit our Justgiving page www.justgiving.com/soliver. Thank you for your support.
Top Tips for Ladies Day
1. Get a big group of friends together - group discounts are available for parties of 15 or more. Book online or by calling 0844 579 3003.
2. Book your places in one of our restaurants by calling our Hospitality Team on 01242 537 653.
3. Click here to join the Ladies Day Facebook page for Fashion tips and news on the Fashion Awards.
4. Arrive at the racecourse early - talent scouts will be out and about as soon as the gates open at 10.30am.
5. Follow Ladies Day on Twitter (www.twitter.com/cheltladiesday) and join in the excitement.
Fashion Awards Sponsors
